Ripe Design Leeds

Online - on brand, on budget and on time

The three ‘on’s’ are core to our website design and online marketing services, and dictate everything we do.

By ‘on brand’ we mean ensuring that the web experience is true to your brand values and talks to your customer in the language of your brand. By giving customers the information they are looking for as simply as possible, we’ll create brand journeys that are both engaging and relevant.

To make sure all our jobs are produced ‘on budget’ we always do a thorough scoping at the start of every project. Then we agree timescales, software and costs up front. And once we agree them, we stick to them. No nasty surprises.

‘On time’ means delivering everything we promised at the exact time we promised it. Because web is not driven by the same media deadlines as say, print or exhibition design, projects can often drag on, leaving original deadlines some way behind in the distance. That’s not the way we work. We never over promise. We just over deliver.

The designers in our digital studio are amazingly talented, and their talents are amazingly diverse.

Because of this, we are able to mix multiple disciplines into our web site design solutions, giving them a real competitive edge. These range from broadcast quality motion graphics, 3D visualisation and animation, to corporate identity and brochure design.

The way we approach web site design is always via thorough scoping and development process. This ensures our solutions are both achievable and objective driven. We then choose the most appropriate blend of the many mediums available, such as Flash, Video and Shockwave to create compelling sites that are as engaging as they are accessible.

We think like that occasionally fickle, irrational and elusive person – your customer.

We think about where they are, what they think, what they’re doing and who they are doing it with. Then we think how and where we can target, surprise, motivate and inspire them. We also think like our clients, and work closely with them to develop an appropriate, workable strategy that we can ultimately be measured against - which they tend to like.

To ensure website usability and accessibility for all customers, we apply our ‘Personas and Scenarios’ thinking. In essence this looks at all the different types of people visiting the site and their reasons for visiting, then ensures that all their journeys are made as simple, direct and rewarding as possible.

Our team of web developers are fluent in all kinds of weird and wonderful programming languages.

These include:

• ASP.NET
• MySQL
• MsSQL
• XML, XSL
• PHP
• Flash & Action Scripting

At Ripe we like to give our clients the ability to control and update their sites as and when they need to. We do this by incorporating our own user-friendly content management system and web development platform ‘Sequoia’. Trust us, it’s a lot easier than it sounds.

Other functionality we are experienced in developing includes scalable customer-relationship management databases. These can turn a website into a sophisticated research and information gathering tool, providing invaluable marketing insights.

All our websites are built to comply with accepted standards of coding, accessibility and usability, whilst being written and designed to get the best search engine rankings possible. We use the latest XHTML and CSS techniques to create websites that are easily maintained, fast to download and highly accessible to all users.

It’s not enough to simply have a website, cross your fingers and hope it delivers.

Investments are all about getting returns. With web, it’s vital that you are able to set objectives and then measure, analyse, test and improve the return on that investment. So that’s exactly what we do.

By using our unique ‘Measures that Matter’ interface on all our web projects, we are able to provide a simple at-a-glance summary of statistics that show how your site is performing. These include the number of unique visitors, performance of the key action pages, and navigation and time of customer journeys.

Don’t underestimate the power of Google.

People are increasingly using online search engines to look for sites containing the same type of information and material that you have on yours. So you need to make sure you’re not lost in a long list.

At Ripe we use a number of measures including search engine optimisation to improve natural listings. We also use strategic keyword analysis for copywriting and pay per click marketing. This ensures that your site always gets listed near, if not at the very top of the relevant search results.

To increase search engine optimisation further, we can design marketing campaigns using pay-per-click advertising, link building, online PR and affiliate-marketing, measuring different channel performances against spend to achieve the lowest cost per acquisition possible.

The home page of your website is the home of your brand.

At Ripe we’re passionate about brands and ensure that the websites we design reflect the characteristics, personality and key values of your brand across every page.

The design we use, tone of voice we write in, and the content we include are all carefully considered to ensure a consistent brand message that comes from the very soul of your brand.

A critical part of this is understanding your customer. Who they are, what they think of and expect from your brand, and what made them click on your website in the first place. For only when we know the answers to these questions can we start to create a brand experience that really works, both for and for you.

Once you get a customer, if you say nothing to them you may as well say goodbye.

It’s vitally important you start to build a relationship with your customers, especially new ones. By capturing customer preferences, and finding out how and when your customers want to be contacted we can help you to create an e-marketing communication campaign that is both timely and relevant, building relationships and trust.

We can then broadcast emails to individual segments of your database, with complete tracking and comparisons of segment against segment, measuring the improving the return on investment.

It’s vitally important you start to build a relationship with your customers, especially new ones. By capturing customer preferences, and finding out how and when your customers want to be contacted we can help you to create an e-marketing communication campaign that is both timely and relevant, building relationships and trust.

We can then use individual segments of your database to broadcast emails to, with complete tracking and comparisons of segment against segment, measuring the improving the return on investment.